2013 has brought along with it a more all-inclusive analytics, not to mention mobile marketing-galore with a whole new shift to higher-ROI activities. But ,with all this, it has never been more reasonable that it was previously to put together an effective search marketing campaign, given the tools that are available in the previous two years.
Having that said, let’s see how you can perk up your 2013’s search engine marketing strategy. However, to begin with, let’s understand people’s online searching trends to help you understand how your potential customer can reach you.
Google is everyone’s best friend – yours, mine and even their’s. That’s settled.
Below are a four ways that can connect you to your potential customers more effectively in 2013. This is what the experts say!
1. Don’t walk in their shoes, but search in their shoes!
Did you know that 2012’s Google Zeitgeist’s the top most trending topics included People, Events, What is’s, How-to’s, and also Local searches.
Yes, your customers have become tech-savvy and that’s what they have been searching up on to fulfill their longing for additional knowledge. For that you need to know what they’re searching for and give them just that.
For that, you need to spend time checking up on the highest searched keywords… speaking of which how frequently do you use Google Insights, the Google Keyword Tool, WordStream, or well any other keyword tool that you use? Or, how often do you use AdGooroo, SEMRush, or comScore? These are search intelligence tool, by the way. Ever made the effort to talk to your customers about what they think or feel about your product, you know like taking their feedback o valuable advice?
It’s time to focus your focus! Stay conscious about their specific needs that your prospective customers want and search for when looking on your product or niche.
2. Content is your definition!
Content marketing may not have been as big and profiting as it was a couple of years back, but Google Panda ad Penguin algorithm updates have increased its popularity ever since their introduction. Experts say 2013 is going to take content to an even higher level. So, if you want to be seen, be heard and win the show, make worthy content. Google’s made it clear - it’s all about quality.
So market yourself in a unique way. If your competitor made an infographic chart, don’t do it for the sake of competition. Put up one because your customers might like the visual effort. Brainstorm on what will make your audience go gaga over you. Conduct surveys, gather feedbacks, check out their responses – more the interaction, better your chances of growth.
3. SEO, Social and PR - The power of three combined!
Previously, SEO was on a different level from social marketing and PR was an entirely different dimension. Today, search engines have begun incorporating all the three together, also thanks to Google Knowledge Graph and Google+ or showing combined results.
In 2013, our search marketing trends should be focusing on full-on integration of SEO with social marketing and adding to it the PR. For promoting your business in these competitive times, let the power of the trio - SEO, social and PR- be core drivers of pushing your business to the heights of success. This way, you’d be able to place your site and links from target websites on top Google rankings using your social marketing and PR tactics and even raise the monthly unique visitors to over a million in no time. The experts have said it – don’t focus on one area alone.
4. The power of Search Engines, not just Google
Not just Google, you have Yahoo, Bing and even YouTube has now become a search engine. Not just any search engine, it now ranks at #2 on search engines, with more than 800 million unique monthly users. According to YouTube, there are over 4 billion videos being watched through every day with 72 hours of videos uploaded to YouTube every minute, even as we speak.
Getting what we’re referring to about? We’re talking about video marketing. Make high quality videos, choosing engaging and empowering subjects and post the online. However, for maximum advantage, create a video sitemap, optimize your video pages with keyword-rich tags, configure a YouTube channel, include a transcription of the audio whenever possible, and also use your videos for PPC, display advertising and even on email marketing landing pages.
So, better re-think, re-analyze and re-make your 2013 search marketing methods and maximize your digital marketing results for added benefits!
Having that said, let’s see how you can perk up your 2013’s search engine marketing strategy. However, to begin with, let’s understand people’s online searching trends to help you understand how your potential customer can reach you.
Google is everyone’s best friend – yours, mine and even their’s. That’s settled.
Below are a four ways that can connect you to your potential customers more effectively in 2013. This is what the experts say!
1. Don’t walk in their shoes, but search in their shoes!
Did you know that 2012’s Google Zeitgeist’s the top most trending topics included People, Events, What is’s, How-to’s, and also Local searches.
Yes, your customers have become tech-savvy and that’s what they have been searching up on to fulfill their longing for additional knowledge. For that you need to know what they’re searching for and give them just that.
For that, you need to spend time checking up on the highest searched keywords… speaking of which how frequently do you use Google Insights, the Google Keyword Tool, WordStream, or well any other keyword tool that you use? Or, how often do you use AdGooroo, SEMRush, or comScore? These are search intelligence tool, by the way. Ever made the effort to talk to your customers about what they think or feel about your product, you know like taking their feedback o valuable advice?
It’s time to focus your focus! Stay conscious about their specific needs that your prospective customers want and search for when looking on your product or niche.
2. Content is your definition!
Content marketing may not have been as big and profiting as it was a couple of years back, but Google Panda ad Penguin algorithm updates have increased its popularity ever since their introduction. Experts say 2013 is going to take content to an even higher level. So, if you want to be seen, be heard and win the show, make worthy content. Google’s made it clear - it’s all about quality.
So market yourself in a unique way. If your competitor made an infographic chart, don’t do it for the sake of competition. Put up one because your customers might like the visual effort. Brainstorm on what will make your audience go gaga over you. Conduct surveys, gather feedbacks, check out their responses – more the interaction, better your chances of growth.
3. SEO, Social and PR - The power of three combined!
Previously, SEO was on a different level from social marketing and PR was an entirely different dimension. Today, search engines have begun incorporating all the three together, also thanks to Google Knowledge Graph and Google+ or showing combined results.
In 2013, our search marketing trends should be focusing on full-on integration of SEO with social marketing and adding to it the PR. For promoting your business in these competitive times, let the power of the trio - SEO, social and PR- be core drivers of pushing your business to the heights of success. This way, you’d be able to place your site and links from target websites on top Google rankings using your social marketing and PR tactics and even raise the monthly unique visitors to over a million in no time. The experts have said it – don’t focus on one area alone.
4. The power of Search Engines, not just Google
Not just Google, you have Yahoo, Bing and even YouTube has now become a search engine. Not just any search engine, it now ranks at #2 on search engines, with more than 800 million unique monthly users. According to YouTube, there are over 4 billion videos being watched through every day with 72 hours of videos uploaded to YouTube every minute, even as we speak.
Getting what we’re referring to about? We’re talking about video marketing. Make high quality videos, choosing engaging and empowering subjects and post the online. However, for maximum advantage, create a video sitemap, optimize your video pages with keyword-rich tags, configure a YouTube channel, include a transcription of the audio whenever possible, and also use your videos for PPC, display advertising and even on email marketing landing pages.
So, better re-think, re-analyze and re-make your 2013 search marketing methods and maximize your digital marketing results for added benefits!